Personas, Goals, and Information Architecture

Duke University Press wants to re-architect their website in order to create a better user experience for browsing and buying their products. This is a new process for the press which required a consultant.

Client	Duke University Press
Date	February 2016
Category	Information architecture, User research

Approach:

Stakeholder interviews
Created personas, jobs-to-be done, and content audit
Hired information architecture firm to guide press in understanding its needs

Solution:
Site map and wireframes were created by an information architecture vendor to be used in website redesign. Given this framework, Duke Press’s new website is geared to focus on the most important needs of its users.